01
Nameplate
✓ 16:9
✓
✕ Never
✕
Full Name
Role, Organisation
✓ 9:16
Status bar
Reels / Stories UI
✓
captions
| Element | Specification |
|---|---|
| Name | Mark For MC Med · #FFFFFF |
| Role | Mark For MC Book · #F8F8F8 |
| Organisation | Mark For MC Med · #EAAD17 |
| Accent bar | #EAAD17 · left edge, full plate height |
| Scrim | #2E7C6C · horizontal gradient 88% → 62% alpha |
| Pattern | AGF icon pattern · 4% on 16:9 · 6% on social |
| Position | Lower-left, inside 5% action-safe |
| 9:16 | Lifted above the app UI band · names over ~22 characters wrap to 2 lines |
| Build | 0.5s · bar + name from left, role + org from right, scrim fade & rise · then hold |
| Source | Unbranded master · no logo, no watermark in frame |
| Supplied | PNG (RGBA, full-frame) · MOV (ProRes 4444, alpha) |
02
Frames & safe zones
16:9
1920×1080
4:5
1080×1350
1:1
1080×1080
9:16
1080×1920
Safe zone
Platform UI
| Ratio | Resolution | Use | Captions |
|---|---|---|---|
| 16:9 | 1920×1080 | Master · YouTube · web | Optional |
| 4:5 | 1080×1350 | LinkedIn · IG · FB feed | Burned-in |
| 1:1 | 1080×1080 | Square feed | Burned-in |
| 9:16 | 1080×1920 | Reels · Stories · Shorts | Burned-in |
| Export | Specification |
|---|---|
| Codec | H.264 · .mp4 · AAC 320kbps |
| Bitrate | 10–16 Mbps @ 1080p |
| Frame rate | Match source |
| Loudness | −14 LUFS integrated · true peak ≤ −1 dBTP |
| Music bed | −18 to −24 dB under dialogue |
| Duration | Social 30–60s · ceiling 90s |
03
Splash
| Format | Top | Tail |
|---|---|---|
| 16:9 | 2.0s | 3.0s · with URL |
| 4:5 / 1:1 | none | 1.5–2.0s |
| 9:16 | none | 1.0s |
Top · 16:9
◆ Open — team decision
A · Fund only · green
B · Fund + MEDA · green
C · full colour · gradient
A · 9:16
B · 9:16
C · 9:16
| Element | Specification |
|---|---|
| Lockup | Official AGF centred lockup (Mastercard Foundation + Africa Growth Fund) · 30% frame width on 16:9, 58% on 9:16 |
| Ground A/B | #2E7C6C · AGF pattern 6% white · lockup reversed to all-white |
| Ground C | Light gradient #FFFFFF → #E8F0EC · AGF pattern 5% green · both marks full colour |
| Rule | #EAAD17 · 16% of lockup width |
| URL | Mark For MC Book · 16:9 tail only |
| MEDA (B/C) | Keyed from a white-box PNG · official asset required from MEDA before ship |